We see a few types of mom influencers across Instagram and TikTok. There are the funny ones who post hilarious skit videos and reels, the somber "This Is Real Life Parenting" momfluencers, the ones who share their meals or homes, and then there are the beauty and fashion ladies who know everything about to makeup and style. We adore some of those rock star beauty and fashion mothers who also give us a peek into their daily lives as moms.
These are moms who share their outfits, film getting ready amid the chaos, and give insider parenting tips and brand recommendations. Most of all, they do this while showing the moms who follow them that becoming a parent doesn't mean the end of style and individuality.
Christine Yun @trendenvy
If you're looking for a fashionable and funny mom, then Christine Yun (also known as @trendenvy) is a great account to follow. She's a first-time mom living in California and her style is trendy and chic. She'll sometimes throw in a product recommendation on the feed, as well as real-life mom captions that make you feel like she's in the trenches with you, because she is.
Tess Christine @tesschristinexo
Tess Christine is a style influencer living in Brooklyn, New York, and she's the mom to follow if you're looking for romantic city fashion. Romantic is definitely one of the words that comes to mind when looking at her feed. She is also a breast cancer survivor, which proves how fabulous and strong of a mama she is.
Nabela Noor @nabela
Nabela Noor is an extremely popular lifestyle influencer with over 2 million followers on Instagram. She posts fashion, beauty, and now home and food content, along with posts of her new family of four. She also shares tidbits about her multicultural family and her South Asian culture.
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Chantelle Ellem @fatmumslim
Chantelle Ellem, also known by her handle @fatmumslim, is a mom influencer who promotes her plus-size style — and positive affirmations for other parents — on her Instagram feed, along with product recommendations and real-life insight into her life as a mother. You'll leave her page feeling inspired.
Stephanie Ledda @smlx0
Stephanie Ledda (@smlx0 on both Instagram and YouTube) is a YouTuber, and IG influencer who has been a huge and talented force in the beauty space, recommending a diverse range of makeup and skin care products, as well as tutorials. Ledda recently became a new mom to a baby girl and has been bringing her followers along for the ride, proving that beauty and motherhood are adaptable.
Elisa Baskin @elisa_ann23
@Elisa_ann23 has a few thousand followers, but her feed serves both amazing style as well as adorable baby photos of her daughter, Enola, who also already had adorable style. Elisa's fashion can be described as chic, over the top, and boss lady, if that counts, and it hasn't stopped in her daughter's first year.
Lyndsay @overmystyledbody
Lyndsay of @overmystyledbody is a triple threat in the influencer world. She's a mom who posts all things fashion, lifestyle (home included), and beauty. Her content includes full outfits, reels with cool items to buy at places like Target, and real-talk videos and photos about her relationship with her husband.
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Dede Raad @dressupbuttercup
Dress Up Buttercup, whose name is Dede Raad, is one of those early days influencers of Instagram and has since added the mom title. In recent years, she's had two children. Her style is feminine, and according to her Instagram account, "attainable (& likely on SALE)," too.
Dawne Aliza @itsanewdawne
Dawne Aliza, also known as @itsanewdawne, is a beauty poster sharing "petite style + beauty & motherhood." In between the chic 'fits and nail shots, she will post about her son with honest captions, staying true to her bio that says, "A first time mom trying to find herself again."
Taya B @sodazzling
Taya B, @sodazzling on Instagram, is a motherhood and beauty influencer who shares her tips and tricks, especially when it comes to textured hair care and products. Before she had her baby, she shared pregnancy videos. After giving birth, she shared service-style vids, including one about her postpartum hair loss experience.
Rachael Potash @rachaelpotash
Rachael Potash is a mom influencer who shares lots of GRWM (get ready with me) videos that include makeup tutorials along with service tips and insight videos on what her life is like. Her specialty, according to her bio, is "helping moms 35⬆ (and up) start over in style." We also love Rachael is part of a blended family.
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Maddy Gutierrez @maddy_gutierrez_
Maddy Gutierrez is a "Manhattan Mom" who showcases her style on her page, which can be described as a casual, chic, and fun. She's plus-size and also popular on TikTok where she has over 100K followers. The influencer will also throw in the occasional reel with funny or just plain day-in-the-life type bits.
Lizzy O. @thelizzyo
Lizzy O. is a rockstar disabled influencer creating content in the motherhood and lifestyle niches. Her feed is equal parts kid and equal parts fashion and the fashion goes allll the way and we are here for it. Her stories are often filled with tips for postpartum moms and general snippets of her life, including lots of badass motivational posts that make it to the feed.
Amber Fillerup Clark @amberfillerup
Amber Fillerup Clark's account features a beautiful mom aesthetic peppered with lots of colorful activities with her kids, yummy recipes, and fun and feminine hairstyles to try out. It makes sense as Fillerup is the founder of hair care brand Dae.
Abby Hoskins @abbylhoskins
Abby Hoskins is a divorced mama who found love again and is now raising a blended family with her new husband. She offers fun and stylized GRWM content, a look at the darling chemistry she and her hubs have, and how she bonds with each of their kids. She shows glimpses of the quality time she carves out with her girls.
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Dulce Candy @dulcecandy
For the moms looking to follow an mom influencer to bring more mindfulness into their lives, then Dulce Candy (@dulcecandy) is it. She's a Latina meditation teacher and combat veteran with a passion for fashion and beauty. In addition to makeup tutorials and reviews, she also has a podcast for those interested in mindfulness and meditation.
Omaya Zein @omayazein
Omaya Zein is a new mom from Florida in the travel, lifestyle, and fashion space. She often talks about her infertility journey. Her style is simple and modest, but it's the travel inspiration that will keep you coming back for more. We're eager to see where she and her little family go next.
Caitlin Covington @cmcoving
Caitlyn Covington is a style influencer and mom of two who shares real-life anecdotes in her captions. Her posts feature awesome, feminine, flirty fashion, as well as an occasional funny family-life reel. Her feed is definitely for the more idealistic mamas.
